E-commerce Store

Own-brand D2C products sold through own site and Amazon

Leo sells premium leather goods through his own site and through Amazon. The same wallet earns different margins depending on the channel — direct sales keep more, but Amazon brings volume. His model forces a question every e-commerce founder faces: higher margin or higher volume?

What the projection shows

Month 8

First profitable month

Unit margins drive early profit

62% vs 42%

Direct vs Amazon margin

Channel mix matters

850+

Year 2 monthly orders

Across both channels

Model at a glance

Product price

€89

COGS per unit

€22

Amazon commission

15%

Regions

2 (Domestic + EU)

What you'll learn

Channels take commission
Regions add shipping costs
Contribution margin per unit

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