SaaS Startup

Indie dev with a subscription app (mobile, web, or desktop)

Tomas built a SaaS app with three tiers: Free, Starter (€19/mo), and Pro (€49/mo). His 12% annual churn means he needs steady growth just to stay flat. His starting cash of €30K is the clock. The model reveals when subscriber revenue overtakes burn rate.

What the projection shows

Month 13

First profitable month

Revenue overtakes costs

Month 20

Cash break-even

Startup investment recovered

€505K

Year 3 cash position

From €30K starting cash

Model at a glance

Starting cash

€30,000

Subscription tiers

3 (Free/Starter/Pro)

Annual churn

8–25%

Forecast

36 months

What you'll learn

Monthly churn rate
The SaaS flywheel
Burn rate and runway

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